For the past decade, I’ve concurrently worked as both a freelance copywriter and a physical therapist. I have college degrees, but no BA in English, as requested by a job posting from Mayo looking for a health copywriter. Figured I’d apply anyway and sell myself through my cover letter, samples, and professional website. No dice, according to Mayo, as I don’t meet the “basic requirements.” Me, sans English degree but with a portfolio full of satisfied clients and their projects, as well as a practicing healthcare clinician. I more than meet your “basic requirements” and could easily turn out your content, but alas, so was not meant to be.

Pfft. I could care less.

Wake up, employers. Open your eyes. The landscape has changed, and should you wish to attract - and retain - top talent, so must you.

It begins by letting go of antiquated hiring practices and ideals that you’ve grasped ever so tightly for far too long.