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DSA Metric Discrepancy Campaign / Search Terms
Post Body

Hello!

Quick question: Why is there a discrepancy between campaign-level reporting and Search Terms?
On the campaign level I see 30k Impression, 8k clicks, 10% CTR while at . Search Term level I see 6k Impression, 2k Clicks, 2% CTR. I'd assume the Search Terms tab would cover the entirety of a DSA campaign. but clearly I'm missing something.

Thanks for the help!

Author
Account Strength
100%
Account Age
8 years
Verified Email
Yes
Verified Flair
No
Total Karma
97,418
Link Karma
12,214
Comment Karma
84,247
Profile updated: 6 days ago
Posts updated: 1 year ago

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Posted
5 years ago