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Hey guys, I hope I make sense here.
We advertise for our business on AdWords. We track conversions on our contact form & capture the Google conversion ID [gclid] that is unique to each conversion & assigned by Google. By conversion I mean here is full in the enquiry form on our website.
Now I want to know which keyword brought a certain 'gclid' that successfully placed an order with us after the initial enquiry form.
Reason is that our conversion (initial inquiry from website/conversion) to sales close (actual revenue) ratio is very very low and is costing us too much.
Have you ever done something similar?
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- 7 years ago
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