Brand Strategy 101: Resources?

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I’ve been in social media strategy for years- my last 2 titles were connections strategist. I want to strengthen my brand strategy muscle a bit more so I can build a stronger brand foundation and expand beyond just social/digital.

Question: Is there a blog, book, course, website or resource that kinda takes you through all of the things?! Preferably a step by step: you’re presented with a client/brand and a goal: where do you start?

I know that’s a tall order and I don’t think it exists but thought I’d ask this group anyway.

Thanks!

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sakura7777

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Posted: 4 years ago
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