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Anyone experienced in rewards based advertising? We're testing some assumptions with an MVP and need advice on how to talk to advertisers.
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Heyo! First post in /r/advertising! I'm CEO of an very early stage ad-tech company and we're bundling coupons and gift cards with in-game purchases to help game devs monetize more of their user base and connect with consumers in a more relevant context.

I don't come from an advertising background, rather a computer science and nuclear medicine background, but took a leap of faith when I had an idea, got a team assembled and built an MVP! That's a VERY abbreviated version, but that's the jest of it.

We've got some connections to large brands but I feel like we don't know enough about their perspective to talk to them effectively so looking for some help on that.

I can provide more details if necessary.

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7 years ago