OK, so here's my pre-review of both of these phones. I've not got them yet, but I've pieced all this info together from pictures and things on the web.

The first thing that strikes you about both of these phones is the quality polycarbonate. These are premium phones and look absolutely gorgeous. Sit a 950 next to an iPhone 6S, or a Samsung S6 Edge and you will immediately vomit over the latter two, their low-rate design offends so much. Even before anything else, the design is the #1 thing which will make people want to immediately buy these phones.

Next thing is Windows Hello with the famed Iris scanner. It works beautifully and is way better than fingerprint sensors. All you need to do is hold the phone up right in front of your face for a couple of seconds, then when it doesn't work, turn the phone off/on again, give it another try, then when it still doesn't work put the PIN in. I can see this being the main selling point of the 950.

Then we get to Windows 10. What can be said about this OS that hasn't already been said? Nothing. Above all else, this is the thing which will sell these phones.

Camera next, and WOW, just WOW. Pictures taken on it are a revelation. I imagine it's like when someone with cataracts has had them removed and see the world in such clarity for the first time. Amazing. When BLANDroid and iOSux have barely moved beyond VGA sensors, you know this is what will make these phones #1 sellers.

And last, but not least, the elephant in the room; the app gap. I say, "what app gap?" We already have a new Twitter client, and Facebook have promised an updated app as well as some form of Instagram sometime. We also have the SMS app, the phone app, and a first-rate Skype experience. What else do you people need, because if you need anything else then you disgust me. Above all else, the high quality and abundant apps on Windows 10 are what will sell these phones.

In summary, if you don't buy both of these phones, you are a smelly idiot who doesn't even deserve to be alive, never mind touch their beautiful, swappable, polycarbonate shells. Get out of my sight, because I'm actually ready to punch you. Go on. I'm not kidding.

Score: 10/10