The stickied (and rather wonderful) posting about A&R got me thinking about just how baffled I am about the concept of marketing.

So let's have a conversation on marketing for musicians. What it actually is. What mental concepts are useful. Common pitfalls. Etc.

Me personally, I need to start with the very very very basics.

I went to the wiki for the concept: https://en.wikipedia.org/wiki/Marketing

And that right did my head in. Not for lack of education either, stil, the whole thing is baffling.

I should note that I am a three-time-failed door-to-door salesman, and was always consistently the poorest performing member of any sales team. Well, of those who actually turned up to work 8-10 hours a day, I was the worst.

As a rock musician I've played a lot of gigs, but can count on 1 hand the number of friends that have turned up over the years to see a gig. I also do poorly at convincing people to come to parties.

So I do suspect I have some fundamental misunderstanding of why people get excited to *do a thing," as I seem to be talented at inciting people to NOT do a thing.

At this point I'm not even sure what questions to ask, moreover, I'm looking forward to seeing what pops up in the comments section. Reddit, at the best of times, can provide some terrific food-for-thought and clear-cutting perspective on any problem. That's what I'm looking forward to here.

And if I can get something out of it, I bet others of us here can too.