I feel like I'm gaining very little ground with some managing partners when it comes to language use to describe the problem we're solving. It's really exhausting, disorienting and I feel contributes to churn and misunderstandings that nobody ends up taking responsibility for. For example, we found customers want to see their product lists "cleaned up." So I put together a research proposal grounded in this idea of cleaning up a product list, but then some partners started squirming at the idea and we wound up calling it something else that sounds like a slogan. This is just one example and as important as I think it is to ground problem solving in the language customers use, the reality is I have to budget my political capital and I don't know - is this a hill to die on? Is it more important that project partners aren't confused by the problem we're supposed to be solving or that they might be offended by how customers actually feel about their experience?