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Pop Cultural Moments Won't Exist Like They Used To...
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Before the digital-age of convenient and immediate access, pop culture had more of a chance to truly impact the world. I was born in the 90s and I've seen this change first-hand; from waiting eagerly to go to the movies for a new release, knowing that if I wanted to see it that was my only chance for awhile. Music was so special, because it technically wasn't always accessible. When a big artist released a project you HAD to go to a record store to buy it and consume the art fully. Hearing a sneak peak of a lead single on the radio was SPECIAL. Finally seeing the music video on MTV was a moment. People felt connected over this! Magazines held weight. Award shows held wait.

I say all this to say, because of how instant and easy everything is nowadays, those special moments aren't as special when it comes to art. Niches can become huge but are still niches. Even some of the biggest bands in the world can be largely unknown by a major demographic (take BTS). It's like we're all in our own bubbles of interest. It's harder to get a "wow" factor or a truly VIRAL music or movie moment. I think those days have past us (not saying they never happen) but it's just interesting to witness this shift in such a short time.

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2 years ago