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It's adorable that these people think they're gonna put Budweiser out of business
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Why waste money on an ad campaign? Do a simple organic social post that costs nothing but will get blasted out to all the millions of people that follow the brand. You’ll get the same amount of attention if not more, plenty of brand awareness, and getting out ahead of people who think their opinion actually matters. Hell it’ll probably get people to actually buy this piss-ass beer anyway. Shit, do it out of the seltzer brand and boom you’ve got massive sales going into summer.