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Do you think the surprise double album was Taylor testing the waters for future releases?
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That Anthology double album announcement was planned. She did the same thing with the Midnights 3am version except we got 15 more tracks with a double album.

I think Taylor was testing to see how much she could sell first week and see if next album she might release a double album again except plan it from the beginning with planned cds and vinyls already to be preordered. I think she really wants to break Adeleโ€™s record one day and that surprise announcement for The Anthology was her testing to see how much 31 songs can be streamed and sold to get her there. Now that she knows the numbers she can plan more accordingly.

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Posted
5 months ago