Fightful has learned that Fox and USA/NBC were a big part of the push for this to happen, and there are several other NBC Sports-integrated pitches being made. Among those are tie-ins with NASCAR, contingent around a major race that integrate race cars and star drivers. Another pitch included NFL night for the launch of Sunday Night Football, with football themed matches and angles, and NFL players and commentators around. There was also a Wrestling World Cup pitched, which is self explanatory, and would include all brands. Another pitch NBC has made is a "points month" where wins, signature moves and other things rack up "points" for wrestlers.

Source: Fightful Select

Edit: The push being talked about at the beginning is for more themed specials. Old School Raw, King of the Ring ect ect.