I've seen over the past month or so a lot of comments all over squared circle saying that Ryback has to win the title from Cena otherwise WWE has fucked up bigtime.

However I reckon that while Ryback needs the push this fued has given him I dont think it would be best for him to get the title. If he wins it I can't see him being anything more than a stopgap for the next champion, which in my mind would be worse for his image than being defeated by Cena in a way that Cant be blamed on him.

I was thinking you could get the Shield to mess up his title shot at Payback then have him fued with the shield and be the monster that rips them apart and has them intergrate into singles.

Then you escalate the weak link argument between Kane and Bryan as they both race to become WWE champion, it would turn them more serious as people want while keeping them working together.