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Description from Pleasant Family Shopping: All neon and flying buttresses, this was the Penn Fruit supermarket at Black Horse Pike Shopping Center in Audubon, NJ, which opened in 1955. While Penn Fruit would open numerous arch-roofed stores, this one stands out among them (and among all supermarkets, in my opinion) in terms of sheer refinement of design.
That design came from none other than Victor Gruen, the famed architect and urban planner, who in the same timeframe played a huge part in revolutionizing the way Americans shopped with his most hailed creation - the enclosed mall.
Photo from the cover of Penn Fruit's 1956 annual report.
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