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"The Champions League in Europe has for the past 32 years showcased the highest quality play in world soccer. It let UEFA steer billions of euros (dollars) of prize money to clubs who pay the highest transfer fees and salaries.
Still, influential officials at the European Club Association (ECA) got bored of the group stage, saying it was too repetitive and lacked drama. They wanted more games against stronger opponents that would be more valued by broadcasters, viewers and new fans worldwide. Their leverage over UEFA was potentially launching their own breakaway competition."
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