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How Sports Went From Private Equity Punchline to Coveted Asset Class
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“But soaring franchise values, plus the booming ecosystem of technology, betting, and media companies that has followed, has sparked private equity—and other professional managers of large pools of money—to invest in a sports industry increasingly on Wall Street’s radar. And this transformation of sports from an occasional pitstop for investors into one that business media outlets are rushing to feature has been lightning quick.”
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