Rise of "Entertainment Sports" (and its correlation with the creator economy)

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NIL & Licensing

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"At the center of this ecosystem are content creators — where ALL athletes now fit as well. Then, there are startups that build platforms and tools that help creators operate and monetize. Last are the investors and VCs that fund these startups. You could argue that NIL companies fit within the “creator economy” market. Its growth goes side-by-side with influencer marketing, with the market being worth $1.7B in 2016 and growing to $16.4B in 2022."

#nil #collegeathletics #content #influencermarketing #startups

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r/SoccerClubInvestors

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Posted: 1 year ago
Reddit URL: View post on reddit.com
External URL: reddit.com/r/SoccerClubI...