In the beginning Shrek created the memes and the normies. Now the memes was formless and empty, darkness was over the surface of the deep, and the Spirit of Shrek was hovering over the subreddits.

And Shrek said, “Let there be Dank Memes,” and there was Dank Memes. Shrem saw that the Dank Memes were good, and he separated the Dank Memes from the normies. Shrem called the dank memes “lmao” and the normies he called “cringe” And there was formats, and there was upvotes—the first 69 joke.

And Shrek said, “Let there be a place between the internet to separate normies from memers.” So Shrek made Instagram and separated the normies under instagram from reddit above it. And it was so. Shrek called Instagram “Fucking cringe lol” And there was edgelords, and there was meme stealing—the second cringe. And Shrek said, “Let the normies under Instagram be gathered to one place, and let no original memes appear.” And it was so. Shrek called the unoriginal memes “reposts” and the gathered normies he called “meme thieves” And Shrek saw that it was bad.