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Do they know who their customer is?
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ResearchSwinger is in Kissimmee, FL
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Seriously the customers are mid 30’s to 50’s. This new “yo lifestyle, it’s yah boy. This weekend gonna be crazy!” Approach Is not going to appeal to the vast majority of their customer base.

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Absolutely. The demo that goes is the demo with the spending power. That’s where they should focus. Twenty something’s are generally too broke (no offense we were too) and not ready for the lifestyle. You’re inviting a lot of extra drama that does not appeal to most LS couples.

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Now that we have something to compare to, definitely preferred Mark.

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We have had this experience before too. What’s the point when literally no one is outside?

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Agreed on the music. A party atmosphere is great and we’re not old people complaining and shaking our fist at the sky. The fact is that we are there to make connections and that requires conversation. The pool party is the best time to do that. We need to be able to hear each other.

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I disagree. They have frequent meetings and staffing changes around marketing. I think maybe they are just bad at it? I mean if this is the result???

A great idea would be parallel campaigns designed to appeal to different demos. The adds they are posting would discourage anyone not in that demo.

The latest one supposedly for the BDSM crowd was wild. “Yo we got your kinky BDSM in the dungeon yall! It’s gonna be CRAZY!” This is the opposite of the vibe that most people we know in the BDSM scene give off. They are a lot more serious, focused, into the slow development of scenes, control, consent. None of this says crazy with air horns.

Maybe the could hire Flava Flav?

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9 months ago