I’ve read a lot on this sub that the way to get back links is to make great content and pitch it to people

So let’s say I have a list of sites that have a broken backlink to one of my competitors, I guess it makes sense to reach out to those sites and pitch my content so they can fix their broken backlink

If there are hundreds of sites linking to that one broken backlink, do you send them automated cold emails, like through lemlist or snov.io for example?

What are other great ways to get back links aside from that?

I have a lot of people pitching me on cold emails for their pay for play backlinks and sometimes it’s tempting but mostly I feel the ROI will probably be not very good?