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If content marketing “dies” from ai, how does that affect the “lawyers in X city” and “best protein powder” type searches?
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Right now, having “authoritative” content helps lawyers, so by putting blog posts up like “how to write a will in NY” helps you to be more likely to show up for the “lawyer in nyc” type searches.
If the incentive goes away for the “how to write a will” posts, then what do you suspect the site owners will do to increase their chances they’ll show up?
Maybe there will become some sort of chatgpt optimization techniques.
Are we just gonna hope and pray that chatgpt recommends our business/product?
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