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Last night at the planning meeting we came to a consensus on doing a news conference. This will be the opportunity for anyone to hop on camera and explain what weâre doing and why; this is primarily for the local TV news stations and independent media to catch some footage of the organizers.
The press conference will be Monday, July 1st, 2pm, at OâBryant Square. Speakers should arrive early, at about 1:30, to make sure weâre all on the same page.
If youâd like to get involved, thatâs great! Please come to a planning meeting or post your interest below, or send me a message.
This document provides a good overview of how public relations works: https://docs.google.com/document/d/1rWT_pqqG40U8RUEPdJ0ri9be9lE2G-d4-rVe6ZDX6Yk/edit?pli=1
Hereâs my tips about a press conference:
Keep your statements brief: at most, the local news will use 30 seconds of whatever you say, so really hone your message down. In all likeliness, a local news agency will use 8 seconds (about one sentence) of what you have to say, so pick your words carefully.
Appeal to the audience: unfortunately, people at home donât care what you think, so donât tell people what you think, explain to them why this issue impacts them.
Write your thoughts down ahead of time, then review, read it out loud and practice, practice, practice. Hopefully youâll rehearse your statement enough times that you wonât need to read from something at a press conference, because eye-contact is important, even on television.
Dress to impress: Imagine that youâre going to be on television, what is the best way to appear?
Some media may want to interview you or ask questions: be sure to do some studying of current events, and donât try to answer questions youâre not sure about, itâs perfectly acceptable to say âIâm not sure.â The worst possible outcome is trying to answer a question you donât know, and coming off sounding like a dishonest idiot.
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