“Immersive Health Solutions LLC” is one of Apple’s shell companies for filing trademarks, if you search for terms like “Reality Pro” in trademark databases (the USPTO doesn’t seem to have a share feature for their search, this screenshot is the best I can do), you’ll find trademarks filed by Immersive Health Solutions LLC.

The font they used for the trademark is different, it’s not San Francisco which makes me feel they are working on a completely new design language for all Apple platforms, iOS 6->7 style.

However, this trademark was filed back in 2022, and the more recent trademark filed in New Zealand for “xrOS” is in the San Francisco font. My guess is that they planned some kind of font overhaul for this new design languages but bailed on the idea.

I am not an expert on trademarks though so any of what I said could be wrong.

But I do wonder how Apple’s approach to UI design will be on the headset. I feel that skeuomorphism will come back to ease people in, imagine a PDF in AR, it could look like an actual book, for example. Interfaces like these would ease people into the new virtual equivalents of real life objects the AR headset will replace.