NYX Cosmetics (pronounced as Niks) started small 1999 by founder Toni Ko. The brand was initially only available to professionals through trade shows. "We really grew by word of mouth," said Joyce Kim, NYX's global director of product development. The company's Los Angeles home base made it readily available to the burgeoning makeup artist community (evidence of this is now all over YouTube tutorials), as well as the movie industry.

"We were small, so we just made sure that we were always at these relevant trade shows. As we started to grow and have more of a presence, I’ve had so many people come to me and tell me, ‘When I was just starting out, I could only afford drugstore brands and found you, and it’s just been a great payoff.'"

Nowadays, NYX falls under the L'Oréal conglomerate (a move made in 2014) and can be found at Ulta, Target, Urban Outfitters, some CVSs, and independent beauty supply stores nationwide as well as internationally.

This week's Makeup Spotlight will be all about NYX Cosmetics!

Have you tried any NYX cosmetics prior? What are some of your favourites? What did or didn't work for you?

Click here to view last week's Makeup Spotlight featuring our member's favourite lipsticks!