Hi! So I've been struggling for a while with ads to my ecom stores. It's been a few months and I realized something that I wanted to share with everyone. I went from barely being able to make any sales to crushing out a 4 figure day the next day. lol. I was negative $1000 at one point this month and dug myself out of the hole.

I literally tried 38 new ads and they all failed. I was convinced Facebook was trash and I was about to move onto a new business to be honest. I gave myself 30 days to make some money and I came to this realization just in time on day 27. lol.

I was trying to fix my offer problems on the advertising platforms.

I dedicated most of my time to learning about business, not specifically Facebook ads or anything, but the actual fundamentals of creating a valuable offer.

An offer that people would feel stupid saying no to.

Everything becomes so much easier when you fix your offer first. Focus on providing ridiculous value and apply scarcity/urgency to your offer to get the best results. I'm literally using all the same ad images as before, but now everything is working. haha. Tiktok went from not profitable to 3 ROAS after I implemented my new stuff, even though I'm using the same videos as before.

Then make sure to retarget hard with Facebook, my MOF/BOF (middle Of Funnel / Bottom Of Funnel) is doing really well. And here is a little pro tip I'll throw in at the end if you read this far. Make ads with gifs in them, they are doing really well, and I believe it's because they are thumb stoppers and get people to stop scrolling. Think attention grabbing gifs. Good luck, and never stop learning!