Hey there,

I have a clothing store with many hundreds of designs. Typically only selling 1-5 at a time at scale using ads, at scale is me spending 3-5k a day across these 1-5 designs.

My question is about campaign structure and how I should be going about structuring the account. Here are some additional details, they are typically quite similar, I mean I can sell the same 1-5 designs to any of the people I am targeting. The ads are the same, other than the design. They aren't specific designs, they can be sold with little to no targeting allowing for large scale room.

Idea 1 - Do ultra consolidation. Have 4 campaigns TOF - MOF - BOF - TOF Scale. Then have large specific audience groups that have been performing in the past for targeting. Within those adsets I will put all the designs into them (ads) and run traffic to different audiences being much less likely to overlap / compete with myself.

Idea 2 - Keep all designs separate and only do MOF BOF all together in one campaign. In this strategy everything would be launched in it's own campaign and scaled completely separately with only one ad per adset versus 1-5 like the other idea. This method does create a lot of overlap, but that has never been a problem for me in the past.

All ideas are super welcome, please let me know what you think or how you would structure an account with a tonne of products to test and scale?