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Does country of sale attribute matter for Google Shopping Ads for multiple countries
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So a client of mine is selling clothing in India(main country) and he wants to also start selling in UK. The business does ship to UK and hence I need to set up shopping ad for UK.

I am running shopping ads in India currently and I copied the ad and changed the location to UK in the campaign.

But then I noticed that the merchant center feed for the products has "Country Of Sale" as India.

I want to use the same feed for UK, but Shopify app they use (socialhead) doesnt allow to change market to UK.

And in google ads, i cant add UK as additional country as UK is group A and India is group B.

So, should I create a new feed with country of sale as UK, or just changing the location feed and using the India feed would work.

P.s. The site auto converts currency depending on the location.

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3 years ago