Hi, I hope your doing well today!

I'm selling graphic apparel on some unique items which is my USP. I have done 6 figure months through FB/IG alone, but I'm hearing of a lot of people investing into Snap more and more often these days, so I want to start testing more overthere. I've invested some time and money, but any shortcuts/info from anyone who's already made it work would be greatly appreciated! Feel free to answer one question or many, anything helps a tonne!

Some direct questions are:

Video or static images working better?

Are the same products that worked on FB/IG working on snap?

Does user generated content work well? Should I keep it more pro / ad looking or more natural with customer photos?

Does cold top of funnel traffic convert, or will I have to retarget them in order to get sales? Just to set some expectations.

How do you do your targeting, super broad, or selecting one interest at a time and combining winners once they present themselves?

Does international work, or should I stick to USA?

Do you use the expand option?

Are you auto bidding?

Are you doing the preload option?

Are you making the ads shareable?

Thanks in advance, I really appreciate the help!