I just wanted to let you guys know that I'm seeing a pretty decent reduction in CPMS. Then I started typing for whatever reason, so here's some tips as well. haha My one ad account is at around $10 overall and the other account had been around $6 for the last 5 days.

This is important because if you have a hot product or whatever, your showing more people for less allowing you to scale more aggressively collection more data. Facebook uses that data to optimize your campaigns and bring you better results. So it's a continuous cycle that needs to keep going so you can have a snowball effect and build huge momentum. I always start all my accounts very slow and ramp them up as the data comes in, sometimes I can go very fast if the product is hot, but normally I like to go slow at start. Slower is also better in Facebooks eyes, so they don't limit you for whatever reason, but this more applies to newer accounts.

Then you get to a point where you can target all of the USA/world with no targeting options and run huge budgets and let the pixel do its thing. This is where we all should be aiming to get to. But before that you would use LAA's.

My best LAA's are typically either stacked, 1% pur, 1% atc, 1% int checkout, ect in one adset, then do this up to 5% and throw it into a CBO or ABO (adset budget optimization) campaign and it will do very well. Try this with Value first, then regular LAA's or both at the same time. For the regular LAA's you can also add an LAA of the people who engaged with your page as well, that's a good one! I like to seperate the stacks into 2, one high intent, and one low intent objectives.

This is typically very nice as it doesn't overlap to much if your running other LAA's. Which is my other best is a 10% VALUE PUR LAA. This one audience is easily pushing out 6 figures alone. What I do to make it broader / scale more is use interests to layer on top of that LAA. Another thing I've been testing with success is a new option they added where you can expand the LAA's, before it was only for interest audiences. I also break it down by age, platform, device, ect. Changing something slightly will allow Facebook to hit a different pocket of the audience it normally wouldn't really broadly.

I hope this helps someone, somewhere! Please let me know if you have any questions about anything. There are a million things I can talk about, but these are very high value. Just adding these into your ads mix can make a huge impact, which is why I decided to share them.