Hello,

I have a 11 years old account, which had Conversion tracking set-up at least 40% of the time. Since the website kept evolving, sometimes the developer messed up the conversion tracking code for months and we would update it once we figured out it wasn't tracking. You see where we are going with this.

Anyways, my question is, I have all the search terms & keywords downloaded for the past 11 years. And have them sorted out by the number of conversations.

The customer is now asking us to start a campaign from scratch utilizing this data.

My idea is to use SKAGs & Alpha/Beta campaigns and use re-marketing using Adwords.

Need your criticism as I want to do really well for this customer since they were the first customer that really put their trust in me when I was starting in this field.