Hi all,

back in 2010/11 I used to run adwords for my small business. I created all the ads / campaigns myself and spent about 15k or so. Had a few blunders along the way but also learned my way around it a little.

Eventually I stopped advertising as my organic and google places listing ranked a lot better. Now that adwords allows ads with your google places reviews I am keen to start trying it again.

I was thinking because it's been so long that I would start fresh and hopefully have a little more structure than last time, however I do remember reading that previous ads with history and best CTR might be beneficial.

TLDR - would the ad spend / history I had from 4-5 years ago still be relevant today?

thanks in advance