Site migration destroyed our ads. Should we start fresh or will things get better?

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Facebook Ads

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Had a client change their CMS without telling us. This meant URLs changed and we lost all the Facebook and Google conversion tracking.

For Google we got issues of "URL mismatch" that disapproved ads. For the most part, Google seems back up and running.

It took about a week to get Facebook tracking working again. So in that time, the ads dropped to low quality and currently say "Learning Limited". However, we do believe tracking is working now.

The problem is performance is far worse than it was before. Will things eventually improve? Or should we just create new campaigns?

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Posted: 1 month ago
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