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HIPAA & Enhanced Conversions for Google Ads
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I have a few smaller clients in the healthcare space that can't afford a tool like Freshpaint to hash the conversion data. Wondering what I need to do as we move to the enhanced conversion model utilizing a phone number or email address for matching (without the GCLID). How can I still track conversions without concern of Google collectively gathering health information and personal identifiers. Any advice?
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