Dynamic campaign or ad group?

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I have a dynamic ad group currently in the brand campaign for a SaaS client. It targets all LPs and all services, whereas the others do not.

I'm debating on whether I should keep it as an ad group there or make a new campaign for it, so the brand campaign can act/function like the branded category should. Right now, the dynamic ad group is crushing it, and I don't want to disrupt that, which is why I hesitate.

Could use another opinion or the pros and cons of a dynamic ad group vs a dynamic campaign to help decide what to do next.

Thanks!

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DrySatisfaction10

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Posted: 1 year ago
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