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Good news spreads better with pictures, but keep the bad news in plain text. A study of Chinese government Covid-19 Weibo posts from Jan-Mar finds that citizen engagement is negatively associated with media richness, especially when the news is bad (Chen et al. 2020).
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Chen, Qiang, Chen Min, Wei Zhang, Ge Wang, Xiaoyue Ma, and Richard Evans. Unpacking the black box: How to promote citizen engagement through government social media during the COVID-19 crisis. Computers in Human Behavior, 2020.
ISSN 0747-5632
https://doi.org/10.1016/j.chb.2020.106380.
http://www.sciencedirect.com/science/article/pii/S0747563220301333
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Peer-reviewed research on the current crisis is always good news - the more people studying it however they can, the better!