I have been seeing a lot about this on both reddit and twitter, where everyone keeps saying cancel culture is toxic and whatnot, and I am not entirely seeing the rational. Boycotts have existed since the moment money and goods to buy existed, and in the modern times of social media, attention is money. You literally PAY attention to something you believe to be worthwhile because it is an investment of a limited ressource. So when I decide that, say, J. K. Rowling is no longer a person I want to associate myself with and therefore stop consuming any HP media I am personally "canceling" J. K. Rowling.

But what exactly is the outrage of that? Why shouldn't I stop consuming a person's content, if I wholeheartedly disagree with the things they are espousing? Is there something I am missing about cancel culture?