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When companies say "(x) amount donated for every unit sold" where in the sales line do they make that call?
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The most common one that I see is "1$ towards cancer research for every unit of yogurt sold!" Do the stores send their per-store sales figures to the companies? Or is it more like the companies going "well, we sold a million units of yogurt to Kroger, and a million of that is going towards cancer research" and it doesn't matter how much of that yogurt that Kroger now has actually moves on to be sold to consumers, since from the company standpoint the yogurt has already been sold?

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6 years ago