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Who tf is buying YouTuber merch from smaller channels?
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I always wondered this. It's really expensive, usually really corny, and frankly there's no channel I like enough to get merchandise from, let alone a channel with 20k subscribers or something. Plus, compared to well-styled clothes, there's no reason I would want to wear it. I know Americans in some areas tend to be less fashion conscious and will wear less stylish looking graphic clothes though. Anyway, how is it a worthwhile venture for them, and who is buying it?
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