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High impressions, Low CTR (then a sudden 180). What's going on?
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Hey! So I made a video fairly recently, which I then shared on r/truefilm. It got to the top of that subreddit, and got a bunch of attention and views. First day, it had a fairly low number of impressions (629), but an ok clickthrough rate (3.2%. Not good, not bad, just ok).

Thing is, the algorithm must have noticed all the attention it was getting from reddit, because my impressions shot through the roof the next day, and for almost a week I was averaging 4000 impressions a day. Thing is, as you would expect, my CTR tanked as a result, going all the way down to 0.6%. Pretty abysmal.

What I was expecting was a gradual decent in impressions, and a gradual rise in CTR as the algorithm got better at recommending my video to people who actually wanted to watch it, but what ended up happening was a peak of 5600 impressions on Tuesday (still at the terrible CTR of 0.6%), and then a complete 180, dropping my video down to 250 impressions on Wednesday.

What gives? Did I get something wrong in my thumbnail/title/description? Did I just become irrelevant overnight in the mind of the algorithm? What's going on?

Also I'm fairly new to actually being active in this sub, so sorry if this a dumb question or has already been answered by someone else. Video Linked in the comments, so I don't break the rules of the sub.

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5 years ago