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Do you have a hard time analyzing data for marketing automation? Or is it just me?
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Hello. I am using MailChimp and Google Analytics. I have two problems.
- It's difficult to connect the data from both sides and understand the effectiveness of a campaign.
- It's difficult to figure out what is happening and come up with solutions to improve KPIs.
Am I just not skilled enough or it is a repeating problem that you'd face all the way?
What do you think? I would love to hear your story.
Thanks.
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