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Critiques for an art-centric wedding and event designer?
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imgur link with details in the captions

I am a growing wedding and event designer with an emphasis on floristry. I'm striving to continue growing my business but I have little to no "brand identity" at the moment.

My average contract is about $10k and quickly rising to about $20k for flowers alone. I do help with other aspects of rentals and design and will be continuing to grow that portion of my business alongside my emphasis on floristry (that's what I'm most passionate and skilled in).

I plan on continuing to aim for clientele that are comfortable with extravagance and have the budget to do so. The "three word summary" of my business that helps guide me on which clients to accept vs pass on is:

BOLD. ELEGANT. DRAMATIC.

I feel this logo is accurate in representing the artfulness of my work and I design heavily in a similar asymmetrical style.

I'm open to all critiques but I'm mainly focused on scale and proportion, placement, and font suggestions. I personally love the "Branches" font but not so much on the "custom floral events" portion.

Thank you!

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Posted
1 year ago