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Why do lawyers use billboard advertising so much?
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Genuinely curious about this. I just drove to NC from FL, and every other billboard overlooking the highway is for some personal injury lawyer, accident lawyer, or “big truck” lawyer. Do these giant billboards actually work? None of them were so memorable that I can remember the lawyer’s name now that I’m finished with my trip. Also, I don’t see these giant billboards for accountants, doctors or other professionals. What gives?
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