MSRP for the Light Long Range is $61,100 (edit: reading this may slightly vary?). It included $230 in useless add-ons, so total "starting price" of $61,330.

After negotiations, final price we agreed on was $49,900, for a total discount of $11,430.

• This is not out-the door, this is before sales taxes/registration, etc.
• No other B.S. fees from the dealer for the final out-the-door.
• $11,200 discount, if you didn't give value to the $230 of forced add-ons.
• This included the $7,500 discount, the $1,500 VIN-specific discount that was applied to the car on Friday, and then some miscellaneous discounts they dealer pressed on (I definitely wasn't eligible for any other nationwide discounts Kia was running, like loyalty, etc).

Let me know what deals you celebrated! I was just so excited to get this car below $50k, while I saw so many posts of people recently paying over MSRP in certain regions.

Other notes:

• This is in Central Texas :D
• I ended up paying cash for the car, but during negotiation, told them I'd consider financing if there was a good deal. Just because some dealers offer better prices for financing kickbacks they receive.
• I did a trade-in, but I'm removing that value from this transaction because they gave me exactly what my car was worth PRIVATE SALE, so I'm ignoring it in the math because they likely didn't make squat of margin off of it.