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Why does Kia prioritize the North American market with their EV6 deliveries?
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Edit: I mean specifically the US market. Apparently Canada has long wait times.


I travel a bunch and like to look at EV6s at dealers and on the road. I've noticed the following:

  • In Germany, most dealers have no EV6 in stock, a handful of dealers have one, and that one car is typically already sold to someone pending delivery of their replacement demonstration car (many months). I've never seen more than one. If I ordered a Kia EV6 in Germany today, delivery would take 18-24 months. Other European countries (Netherlands, Belgium, Italy, France) that I've checked seem to be the same or worse.
  • In the US, nearly every dealer has the EV6 in stock. When I checked a few days ago, Kia of Everett (Seattle, WA) had 12 of them (2x GT, 6x GT-line and 4x Wind) that they would have been happy to sell to me on the spot.

I get that the configurations in different countries are slightly different (e.g. in the US I believe you can get acoustic glass which isn't possible in Germany, on the other hand you can get the HUD as an upgrade for the non-GT-line version), but not by much. It seems to me that Kia is deliberately prioritizing the US market with their small number of EV6s manufactured, as opposed to sending extra cars to the EV6-starved European markets.

Any idea why that is? Surely they could make maximize their total sale price (=make more money) by making the car roughly equally hard to get in all markets. For example, I would already have bought one if they were in-stock for immediate purchase in Germany. No?

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