EDIT: This is very long. So, no, you don't have to read the whole thing if you are not part of our movement, #mala.

This is reference tool for you to use when fighting to save net neutrality.

MAIN PROBLEM

Not enough people are making enough noise about net neutrality.

WTF? WHY?

People can't get motivated about net neutrality if they don't know what to do.

MAIN PROBLEMS with NET NEUTRALITY * Intro: These are the problems that I have noticed with the net neutrality movement.

• Disorganized: There are several different voices shouting everywhere at once. People are confused on what to do.

• Contradicting Messages: There are contradicting messages about net neutrality. Believe or not, there are people who don't understand what net neutrality is who are against it. There's too much misinformation about this (should be) simple subject.

• Confusion: The contradicting messages about net neutrality have people confused. People don't want to feel confused.

• Naivety/Blind Hope: People don't want to feel hopeless about life. Net neutrality seems to be one of those subjects that seem way too complicated. They are trying to feel as happy as they can - if they know it's pointless because it's an emotional defense mechanism.

• Circlejerking: Most net neutrality supporters tend to spend most of their time where other net neutrality supporters are. They're not reaching out to people who desperately need to hear their message.

• Low Morale: Most net neutrality supporters (and the Internet citizenry as a whole) feel defeated. They don't know about Senators who support net neutrality or the those who have went from being neutral to being in support.

• Perception: The only people I have heard talking about net neutrality are Millennial kids. Older Americans (if they disliked Trump). Net neutrality is seen too much as a liberal thing, and not a free speech thing.

• Infiltrated/Corrupted YouTubers: Some YouTubers and Internet celebrities (such as Ezra Klein and Casey Neistat) have been corrupted with their media presence being sold to media companies owned by the ISP's. Their call-to-action is to call the FCC, an agency currently known for dodging, ignoring, and even lying, and instead of using leverage in order to pressure the FCC to stop. They are misleading that potential energy into a wasted effort.

• Tech Companies Not Pushing Hard Enough: Facebook, Google, and Netflix are not pushing hard enough for net neutrality like they used to. The people on their social media platforms (especially Instagram) are pushing net neutrality on a minute-by-minute basis but the company isn't taking a stance on the issue.

• Little Coverage from 'Clean' YouTubers: YouTubers, the ones who drive (and make a living from) controversy are not talking about net neutrality.

ASSETS that WE DO HAVE

We've discussed the problems. Let's discussed the tools that we do have on our side. Yes, we have the greatest human invention and that comes with some assets. :)

• Online businesses: Online business, by design, has a direct incentive, in having the least amount of overhead and the most amount of customer reach. No net neutrality means that customer reach is severely limited. Mention this to online businesses in getting their support in letting their audience know about net neutrality.

• Instagram: There are businesses on Instagram that want net neutrality to stay. You can send these businesses a message about net neutrality.

Basic Human Psychology: The most important thing that you must know: Humans use emotions FIRST and justify with logic SECOND. GO for the EMOTIONAL first. Net neutrality is already straightforward.

• Use anger/fear to motivate: If people are comfortable, they don't move. Use anger to get people uncomfortable. You can spark anger by presenting Ajit Pai as the enemy and the Internet as the child. Motivate people with anger to protect the Internet as the child that is danger.

• Use humor to create relaxation: Net neutrality is a stressful. Use humor to get people interested in net neutrality by making it funny. People need to laugh. Too much negative emotion can repel people.

• Use short messages (less than 6 words in a slogan): Use short messages that are easy to remember and unable to counteract against. A great example: "Net neutrality is ONLINE FREE SPEECH."

• Avoid depression phase: People get depressed because they feel fucked over and they feel that they have no options. Don't let your viewer or your audience hit that depression phase. You have to immediately show the call-to-action/Battle for the Net

Vast Array of Talents: The Internet is a vast place. We all have some sort of talent.

• Art: You can draw a webcomic and share it like crazy on social media platforms. Seriously, share it. Share it everywhere: Tumblr, Facebook, Twitter, Instagram.

• Infographics: Any business professionals out here? I need you to make some Infographics and showcase how the net neutrality repeal can harm their business marketing efforts.

• Memes: You can't draw? Make memes. Make a lot of memes. Spread those memes everywhere on Facebook, Twitter, YouTube (to get some robot YouTuber to read it).

• Music: Make a song about net neutrality and upload it to Soundcloud. Share it everywhere on Facebook, Instagram, YouTube, Twitter, to your favorite content creators that they can use.

• Humor: Do people laugh with or at you? Who cares, either way. Get them laughing about net neutrality and motivate them to call their Senator and their Representative.

• Comedy: Use comedy skits to your advantage to convince people in order to get them to understand the FFC vote. Make sure that your call-to-action is getting people to call their Senators and their Representative.

• Lowbrow: Use the lowbrow humor. An example: "I wanted to fap to Pornhub but I need a porn package from AT&T. (DON'T LET AT&T TELL WHO YOU CAN FAP TO. CALL YOUR SENATOR and YOUR REP TODAY!)

• Stir Up Controversy: For people who did extensive research on this subject only, find a Libertarian/anti-net neutrality opponent with an audience and challenge them to a public debate about net neutrality.

• Storytelling: Are you great with writing stories. Write a story, team up with an artist or an animator so that people can visually understand that what you are telling them.

• Sex Appeal: Are you sexy as hell? Are you a BBW cam model? Well, use your sexy body to get people interested in saving net neutrality. Give a free cam show to those who called their Senators and their Representative. Yes, SEX APPEAL is an ASSet.

Everyone Has A Direct Interest in Preserving The Internet: The greatest human invention where we can see Mars at any time and even allows us to fap whenever we want. Everyone in the USA has a stake in keeping the Internet open and free.

• Everyone Hates Their ISP: Comcast is famous for this. They charge people AFTER they cancel their service. Use this as an opportunity to convince to take revenge against their ISP's by calling their Senator and their Representative to enact them to do something.

• People Against Net Neutrality: These people also want the same thing as you. It's worse to see that but it's true. They are just misinformed. For these people, use well-citied evidence that they can't refute. Also, use Pai's lies to fuel your explanation. (Yes, Pai is on your side...I will explain later.)

Ajit Pai: This gorgeous bastard is going to help us save the Internet. That's right, he's an asset. Tired of fighting an uphill battle: *We can leverage Ajit Pai against himself. *

• He's An Enemy: He's Public Enemy #1 of the Internet - and he deserves it, too. So, how do we make him work for us.

• He's Smug: We can use his smugness against him. We can show that Mean Tweets video of him to direct them to going to BattlefortheNet.com.

• He's Got That Mean Tweets Video: If I was ever running against him in an election, this video would be a godsend. We can use that video, put simple messages on it, and share it like crazy on Facebook. *The most important part would be that we convert people into calling their Senators and their Representatives via https://battleforthenet.co. Spread this video around while memeing it up saying, "THIS GUY WANTS TO CHARGE YOU FOR EVERY SITE YOU GO TO". "DON'T LET HIM! CALL YOUR SENATOR and YOUR REP". This video, believe it or not, is a godsend! We can use this video against Ajit Pai *so spread this video around Facebook relentlessly while captions to direct people to Battle for the Net.

• We Can Bring Down His Plan with His Own Undoing: Ajit is literally giving us the ammunition that we need to strike his plan. We can make fun, easy-to-read Infographics to compare his plan to how reality works.

• ONE IMPORTANT NOTE: AJIT WANTS US TO HATE HIM. IT'S CRUCIAL THAT WE DIRECT THAT ANGER AT HIM INTO STRIKING HIM WHERE IT HURTS: HIS PROPOSAL. DIRECT THE ANGER INTO CALLING SENATORS and REPRESENTATIVES on BATTLEFORTHENET.com.

• Holy shit, his constant lying record: He is constantly lying. Regardless of the FCC vote, our Senators and Representatives are going to need a constant record of his lies and the truths that are opposed to his plan. Send your Senators and Representatives. Also, use Infographics to publish on Linkedin so that people can see the Infographics and fully understand why Pai is lying his ass off.

• His past: He's a ex-Verizon lawyer working in an agency that is supposed to police **Verizon. A great explanation for why this is wrong would be: "A crackhead in charge of the DEA"; "Micheal Vick running PETA"; "A pedophile running an elementary school."

• Avoid Using Trump as The Enemy: Bear in mind that half of the country voted for Trump.

These are the people that we have to reach. We don't need Trump to be the enemy; Ajit Pai is just fine and ten times better as our enemy and he has all the smugness, treacherous history, lies, and hate against him to get people upset and ready to move.

Social Media: We have social media and private messaging apps. We can reach our friends and family more intimately than any news media ever can.

• Facebook: Use videos and add banners to them or add subtitles to the video. Videos on Facebook spread faster. Be sure to upload videos directly to Facebook so that it can spread faster on the social media. Direct people in the video (or if you are using someone else's video: the description under video) to Battle For The Net. Keep description short and straight to the point.

• Instagram: Use pictures on Instagram. Use 15 second videos to tell people why net neutrality important to the Internet. Use the picture to direct people to go to Battle For The Net

• Twitter: Take whatever content that you have created in order to have it spread it further. With Twitter, you will have to spread it farther and repeatedly. Have the content spread with the hashtags #netneutrality; #stoptheFCC; #breaktheinternet

• Gab.io: I don't know much about this social media platform but you can focus on posting there. The more outside you guys are, the better.

• 4chan: 4chan likes to try experiments in getting themselves noticed. Post about net neutrality. Don't push the issue but invite them to help.

• Other Subreddits: Create a relevant topics that can also relate to subreddit that you are in.

• Minds.io: Get people to discuss their opinions on Minds.io and get them interested in spreading the news about net neutrality in a way that is educated.

• YouTube: Create videos about YouTube. This person did a great job at making the video. Don't forget to spread your videos to everyone on multiple social media platforms, multiple times throughout the day.

Short Meme Videos: The shorter the message, the farther the message. This is why I continue to express: **NET NEUTRALITY IS ONLINE FREE SPEECH.

• Even if you are shitty video creator, you can still make meme videos. You can easily make a meme.

• Even if you still feel that you can't make a meme, you can still spread funny memes all over the Internet.

• You can use funny videos to get people to go to Battle for The Net

  Memes: Memes are great because you can say what you want to say to your audience in a short amount of time.

• Humor: You can use memes to make people laugh. "Do you want your websites to be blocked? Then FUCK NET NEUTRALITY!" Humor gets people interested.

• Educated: You can use memes to educate people quickly - use less than 10 words and use specific examples. For example: "Title II prevents Comcast from gouging you."

• Combat Misinformation: If you have been hearing misinformation about Title II, you can use memes to combat that. "Net neutrality lets Facebook and Google control the Internet. People can choose to not use Facebook and Google."

• Action-Engaging: You can use messages like, "Don't let Ajit Pai destroy the Internet. Go call your Senator and your Representative".

• The Expedient Nature of the Internet: The Internet makes really fast. This is one advantage that Internet has over everything.

• Our Smartphones: People have their smartphones. They carry them whereever they go. We can easily reach people where they are.

• Sense of Action: The action required to do what is very small but once people know about what Ajit Pai has done, make the action they have to do be relatively small.

• We Can Speak To Our Audience, News Media Can't: We can 24/7 access to their audience. We can reach out to them and even answer their questions about net neutrality.

• Our Reach Is Stronger Than The News Media: We know our circle of friends and family more closely. Mention it in passing.

• Other Net Neutrality Videos: Other people have been made better videos. This one is a good example. So is this one. And so is this one. Don't have time to make your net neutrality video, **just a good one, especially the ones already listed here.

• Senators and Representatives: Senators want to keep their job. Some Senators are decent people and other are corrupt. You can convince the corrupt Senators and Reps to change their minds by reminding them that they are not going to keep their job when elections are coming. Some of these guys sold for $500. Also, for the Senators and Representatives who are fighting the good fight for you, give them a call and thank them. It's a thankless job. :)

• Most Importantly, Use BATTLEfortheNET.com as CALL-TO-ACTION in all Your ACTION: Get people, especially in the Red States, to call their Senators and their Representatives about Title II oversight in the link that has the description in it by having them go to Battle For The Net.

SOLUTIONS: So what can we do about this.?

• Organized Movement: I am creating an organized movement to educate and convert people into saving net neutrality called #mala. Perhaps, you can create a movement of your own.

• One, Short, Straightforward Messages: Use short messages that are straight to the point. They spread farther and they are easier to be remember.

• Keep The Messages Short: I can't stress this enough. The shorter the messages, the simple language the better. Use 4th-grade English when you are creating your memes and your videos. (**No, they are not stupid where they can can't understand anything but shorter messages spread faster. This action plan is written in 4th-grade English as a good example to use. If you are still confused, use this.)

• Get The 'Normies' Angry and Direct That Anger To Take Action: Get outside of your circle of friends who are tech-savvy already. Talk to people who are not always online all the time, too or more interested in mainstream news. Keep the conversation simple, "Would you pay more for the same Internet"

• Get The 'Normies' Associated: Only tech-savvy people seem to be freaking out about this. We need to drive a larger controversy where normal people have to contact the "normies" in their lives about the Internet.

• Understand that the News Had Ignored Us Before: The mainstream news is compromised by the ISP's. You have to spread the news in our playground: the Internet. We know the social media platforms like the back of our hand. We can abuse the spread of news about net neutrality.

• Get The News To Fight Us, FAST: Using controversy is the best way to make this happen. I am aware that Ajit Pai is the pawn but driving focus to his actions is the key to getting some controversy. He has plenty of reasons to go about, too.

• Partner Up with Social Media 'Microphones: Leverage the voices with those who have larger audiences than you. Their words will reach more people than yours ever could. Contact YouTubers, podcasters, social media personalities about net neutrality and how it affects them.

• Contact Businesses To Do Surprise Sales, Program for Net Neutrality: Business have stake in having unlimited customer reach and not having to deal with unpredictable overhead.

• Contact YouTubers to Talk About Net Neutrality: Contact YouTubers about net neutrality and ask them to do a video about net neutrality. Be sure to have your sources ready so that they can easily talk about the net neutrality.

• THE ONLY CTA is Calling Senators and Representatives: The most important thing is getting people to call their Senators and their Representatives right away. This is the only action that needs to be taken.

TOO LONG/DIDN'T READ: This is the (somewhat) short version. I do want the whole thing to be read but if you could, you can read just this and read few sections at a time.

SUGGESTED TACTICS

• Use branded content **(mainstream shows/movies that everyone watches) to bring awareness:** Use branded mainstream media content that everyone already knows as memes or videos. They spread faster and they get people excited about net neutrality. Make sure that you use that meme to direct people to Battle For The Net.

• Abuse Ajit Pai's Mean Tweets video: Create a short meme video where you can upload on Facebook. Use white banner bars over this video about Ajit Pai doing a Mean Tweets video. Top BANNER: "AJIT PAI WANTS TO MAKE YOU PAY MORE FOR THE INTERNET" BOTTOM BANNER: "DON'T LET HIM! CALL YOUR SENATORS and YOUR REPRESENTATIVE.

• Most importantly, use CTA in messages: Call Senate and Representatives: The most thing about to stress out is to use media to convert your audience into going to Battle for the Net. This is very important. The conversion drives the traffic to the right Senators and the Representatives.

• Bring relevance to net neutrality in a creative way: Use popular media like The Office, The Simpsons, Final Fantasy VII, Super Mario Bros., and other **POPULAR MEDIA to spread the message across the social media networks.

• Use short facts about FFC and net neutrality. Use 4th grade-level English. Keep the language simple and straight-to-the-point. There is a reason why Ajit Pai keeps saying, "Take the Internet out of the hands of bueracrats and into entrepreneurs and engineers. Our sound bite is "NET NEUTRALITY IS FREE SPEECH". It's simple, proven, and hard to debate against.

• Use humor, entertainment, suspense, sex appeal to get people intrigued and interesting. People are busy so using net neutrality in a way gets people excited and funny. What if you are talentless? Share another video if someone who is talented! This video is a great example

• Contact businesses and content creators: Businesses and content creators have interest in keeping net neutrality alive. You can contact them about net neutrality and make the research phase the most easiest phase when you compile the evidence that they need to look through. Bonus points if you can summarize each source you give to them.

• Educate yourself: Understand the history behind ISP's. It's a confusing history but you have to do your research so you can explain to the next person why you think net neutrality is proven.

• To maximize spread, upload your content in the early morning: I have been testing this out to some great results. Keep uploading (and re-uploading the same content) in the early morning. I don't know why exactly but it spreads faster this way.

ACTION PLAN:

• Put down the Shotgun, Use Your Rifle: It's time to stay aiming at anything that moves and being reactive. We need to be proactive. Calling Senators and Representatives do help but we need to aim our rifles at the general public. Get them to call their Senators and their Representatives.

• Aim at the Right Targets: The right targets are getting the average person motivated to call the Senators and their Representatives.

• Use the Call-to-Action To Leverage Against the FCC: The only action that we ask our audience to do is to contact their Senators and their Representatives. Battle For The Net

• Use Researchers who Know Everything about Net Neutrality: Team up with researchers who understand net neutrality thoroughly! Use them as a reference to understand all about net neutrality.

• Spark Some Controversy: It's still key that we get on the news about this. Spread Ajit Pai about net neutrality. Not everyone knows how important net neutrality is to them. So, reaching out beyond just our circles is critical.

• Use Condensed Messages: Keep your messages engaging, short, straight-to-the-point when speaking about net neutrality.

• Use Mainstream Media: Use Breaking Bad, Mad Men, Mr. Robot, Big Bang Theory, The Simpsons, Futurama, Star Wars, Parks and Recreation, Spongebob Squarepants, and other POPULAR media to spread your messages about net neutrality. It spreads faster and farther. ALWAYS put the call-to-action in there. Always, always direct people into calling their Senators and their Representative - especially if they are Republican.

• LEVERAGE AJIT PAI AGAINST HIMSELF: The best way that you convert the bystander to your side is to convince them that Ajit Pai hates America and currently lying to the American people now. This Mean Tweets video should do the trick.

• Pictures and Videos Spread More: Use pictures and short videos to spread news about net neutrality.

READ THE BLUEPRINT AS A GUIDELINE:

• I have also written a blueprint on how to BEST GO ABOUT THIS.

I also made a recruitment ad for my movement for net neutrality/online free speech