This isn’t a super in depth thematic analysis, just a breakdown of an episode I really like of Joe Pera and the details I think make it so great.

Opening/establishing shot 0-0:53

We get this small look into Joe’s neighborhood grocery store, a remarkably mundane store, nothing glamorous, but the music and direction brings the store to life. Not the brimming kind of life you get in a Disney film but a very real yet bright kind of life.

Joe’s introduction 0:53-1:44

Joe, like in most areas of life, has a well thought out philosophy on grocery shopping. It’s an “immersive theater experience” where we all play our parts as shoppers. It engages the senses in a familiar and comforting way that’s filled with all the same variables and goals but never plays out the same way twice. The role is fun yet challenging, something you could say about any walk of life.

Tackling the infinite options 1:44-4:03

The number of items in your average grocery store is unthinkably high and only keeps growing exponentially. That’s a lot to take in, so Joe has rules put in place to keep him in line. He has his three Yes’s, Should he eat this, Will he eat this, and Can he afford it, to keep himself within his budget of $70, which he writes out in a check to keep himself in check. You can think of these rules as part of his role as a shopper on top of giving Joe the necessary calories to fill his roles in the rest of his life. He draws the line himself to keep himself from “ruin” as he puts it.

Melskys 4:03-6:11

This section mostly focuses on Joe playing the role of a responsible neighbor and teacher to Sue and Nicole Melsky respectively, making small talk and inevitably listening to their issues, mainly Mike and his new Chicken diet which has been only causing issues. Joe tries to make the best of it for Sue but ends up just apologizing for Mike’s absurdity.

Samples 6:11-8:24

His next exchange is with Fred the sample guy, who’s job is to obviously sell samples. He convinces Joe to buy his Honey Ham, but Joe is always prepared with a $5 fun budget for purchases like this, keeping him flexible yet firm. Joe also tells us about how Fred was in jail for 14 years prior to the grocery store giving him a “second act,” which in my opinion makes him feel less like an annoying guy trying to sell a product and more like an entertainer wanting to bring joy to this experience.

Freezer aisle 8:24-9:47

Joe has to keep his eyes away from the temptations of Ice Cream since he spent his fun budget on Fred’s Ham, something difficult since Joe loves his Ice Cream. A guilt also sets in about all the waste and negative factors that come with a grocery store always being stocked to the brim. He feels these conflicting emotions of comfort, awe, and waste as he hurries down the aisle. He doesn’t necessarily like it, but some things you just have to go with the flow of and participate in, and without the supermarket he’d miss it. He finally makes it out the other side to the checkout.

Checkout 9:46-10:32

As Joe checks out his total comes out to under his budget because of a sale he happened to miss. He’s been rewarded for playing his role just right. This miracle is part of the joy and excitement he gets from the supermarket experience. He sprints back to the Freezer Aisle and grabs a tub of Ice Cream, triumphant music plays as he runs, and his total jumps up to an exact $70.

Ending 10:32-End

Joe shares with us how nice it is he’ll be able to have a few scoops of Ice Cream tonight since today is his Birthday which he doesn’t like to make a big deal of. I really like this detail because it shows how well maintained and rewarding it is for Joe to hold himself accountable and never drown in deep seated desires besides simple pleasures. He looks to the mundane for excitement but keeps the big news to himself, never disappointing and always finding beauty in the simple things which is an aspect I really commend Joe for.