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Another author who admitted he was wrong - in a new book you can buy
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Richard Florida. The Rise of the Creative Class (2002) counts as one of those books that wasn't exactly full blown mass market 'airport', but was extremely influential and led to Florida making a lot of money with consultancy and influencing a lot of cities/local governments (arguing, in a nutshell, that attracting creatives to your city will boost the city's economy - not inherently wrong but it led to some wonky thinking and dodgy urban planning). In a 2017 Guardian interview he admitted he was wrong, and that you could read all about it in a new book The New Urban Crisis (posting this as yesterday's Gladwell "I was wrong" post reminded me). Maybe not an evil book but one ripe for an IBCK (in my world anyway).

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But the key is that the city already had the institutional infrastructure and universities and didn’t have to rebrand anything.

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1 month ago