I've been "SW Me" for many years. I've been planning this rebrand with new photos, website, increased rates, ect. but recently I've been thinking of going a totally different route. I'm having some cosmetic surgery at the end of the year and I'm thinking it may be a great opportunity to start fresh. I'm thinking complete luxury/high end. I know this will be a bit tedious and costly to upstart so I want to keep my current persona until the new one can sustain itself. My biggest concern is some blabber mouth connecting the two and running to blab to the hobby boards. I actually had this happen before when I was moonlighting with an agency for a bit. One thing I'm considering is that at that time both personas were in the same rate bracket. I'm thinking a upper mid range persona and a lower high range persona should have limited client crossover.

I would love and appreciate any thoughts or tips. Has anyone successfully done this?