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I think every SWer wants to change their name, but to actually go through with it seems like such a massive mental (and potentially $) cost.
For those who rebranded, what was your main driver?
Did clients “get lost” and did your income dip? Did your regulars have any issues with it?Or did it bring along a new crowd that you identified more strongly with?
Overall was it worth it financially? or was it more a thing of re-aligning yourself and feeling more authentic, or perhaps distancing your persons more from ‘you’?
Finally, for those who haven’t rebranded - do you think you would?
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- 2 years ago
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