Credit goes to u/Re-UpSissle for the cross-post from SuperStink, but it was marked as discussion and really should have been a DD post. I wanted to make a post that highlights more about the trademark.

GMERICA (TM)

https://uspto.report/TM/90897211

On 8/23/2021 GameStop filed the trademark for GMERICA. Below is the timeline so far:

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So the application looks like a 6 month review period. The application has "Intent To Use" (ITU) as Yes and the application was "Filed ITU", so GameStop is planning on using GMERICA more in the future. I wonder what for...oh the application says what it's for!

IC 025. US 022 039. G & S: Clothing, namely, t-shirts, sweatshirts, hats; footwear
IC 028. US 022 023 038 050. G & S: Action figures; puzzles; dolls; plush toys; stuffed toys; inflatable toys, board games; card games; dice games; playing cards and card games
IC 035. US 100 101 102. G & S: Retail and on-line retail store services featuring clothing, collectible items, and memorabilia

You can also access the raw application that is a little easier to go through: https://uspto.report/TM/90897211/APP20210826095347/

The raw application has a statement to

To the Commissioner for Trademarks:

MARK: GMERICA (Standard Characters, see mark)
The literal element of the mark consists of GMERICA. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Gamestop, Inc., a corporation of Minnesota, having an address of
      625 Westport Parkway
      Grapevine, Texas 76051
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 025:  Clothing, namely, t-shirts, sweatshirts, hats; footwear.

Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 028:  Action figures; puzzles; dolls; plush toys; stuffed toys; inflatable toys, board games; card games; dice games; playing cards and card games.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  Retail and on-line retail store services featuring clothing, collectible items, and memorabilia.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

So it looks like they are planning on using GMERICA and it could be for almost anything. Clothing is probably most likely first, but don't take that list as an order of anything. It is sorted by the international class code.

The original tweet from GameStop about GMERICA was on 7/12: https://twitter.com/gamestop/status/1414696625218342933?lang=en

One thing I don't understand is why it took so long for the trademark application to be filed? Maybe some high rising marketing intern was like, yo, why don't we have that trademarked?